AI Insights · Timothy · April 2025
Top 5 Personal Finance Apps on iOS in Europe: Q1 2025
Explore the performance trends of the top 5 personal finance apps on iOS in Europe during Q1 2025, with insights into downloads, revenue, and active users.
In the first quarter of 2025, the landscape of personal finance apps on iOS in Europe showcased notable trends in downloads, revenue, and active users. Here's a closer look at the performance of the top five applications.
Finanzguru - Konten & Verträge from dwins GmbH saw a peak in weekly revenue at approximately $174K during early January, with fluctuations throughout the quarter, closing at $120K. Weekly downloads started at 32K, declining to 14K by the end of March, while active users maintained a range between 723K and 807K.
Outbank: Intelligent Banking experienced a significant spike in revenue in early March, reaching nearly $188K, a stark contrast to the earlier weeks where revenue hovered around $1.7K to $5.2K. Downloads remained low, averaging around 200 per week, with active users fluctuating slightly between 4.5K and 5.6K.
Finary: Budget & Money Tracker maintained a steady revenue stream, peaking at $46.8K in the last week of March. Downloads increased significantly towards the end of the quarter, starting at 7K and reaching 12K. Active users peaked at 106K before settling at 102K.
Splitwise from Splitwise, Inc. saw consistent revenue growth, culminating in $19.8K in early March. Downloads showed an upward trend, reaching 46K by the end of the quarter, while active users remained robust, ranging from 1.5M to 1.8M.
YNAB from You Need A Budget LLC recorded stable revenue, with a peak of $12.2K in late January. Downloads decreased over the quarter, from 5K to 2.3K, while active users remained relatively stable, closing at 30.9K.
These insights, provided by Sensor Tower, highlight the dynamic nature of the personal finance app market in Europe. For further analysis and detailed data, visit Sensor Tower's platform.
